$100 Web Site

grocery shopping business

How To Set Up Your Own Grocery Shopping Business Web Site For Under $100

Would you spend $100 to make an extra $8,000 next year? Of course you would!  I recently surveyed over 50 folks who purchased my grocery shopping guide and set up their own business. One of the questions was “How much extra income did you make after you set up your business web site? The average increase in income was over $8,000!

There is no better way to promote your grocery shopping business than with a website. In fact, considering that more and more businesses are shifting their attention to online platforms, it says something about where their customers are. With almost everyone having access to the internet, you stand a better chance of connecting with potential customers online than you would through other traditional means of marketing.

But aren’t websites an expensive option for any startup or home-based business? That may have been the case years ago but that is no longer true. Web hosting can cost as little as $5 per month and that includes several extras that only a couple of years ago would have been expensive add ons. Plus, using a website to market and promote your grocery shopping business will prove to be more effective in the long term in reaching your customer base. The same goes for a simple and basic website. Just one new customer can pay for your web site costs.

The three main ways in which a website can help you to build your grocery shopping business should help you to understand how important one can be to the future of your business. A website will:

1. Give you an easy-to-access way to market your service to potential new customers.

2. Give potential customers information about your service so they can learn more about what you do.

3. Allow your current client base and new clients a simple way to connect with you.

1 – What Your Website Needs To Contain

Even if you have never built a website before, it is not as involved as you may think. But before we get into the actual nuts and bolts of construction, you need to first decide what you want your website to say about you and your business. You can list out the page categories you may wish to feature on your website. A good way to figure out exactly what you need is to visit any other grocery shopping website. To do this, just do a Google search for “grocery shopping business.” They all contain the same basic information, regardless of how fancy or basic they are.

There are just a few different pages required for a simple website for your grocery shopping business. For example, these are the main pages you should have in your website:

Welcome Page – this will be the first page anyone will see when they locate your website. It can have a general outline of your business and some details of what you do, where you are located and that sort of thing. Think of it as your introduction to someone meeting you for the first time.

 

 

Information Page – this is where you can break down details on your specific service. You can list rates, packages, discounts and whatever else would be of interest to someone planning on using your service. Think of this as your “selling of your product” page.

FAQ Page – the letters stand for Frequently Asked Questions and this is where you can add additional details about your service that does not appear on the information page. Imagine yourself speaking to someone about your business and the questions they may ask. They may be simple such as whether or not you work on holidays or what kind of payments you accept.

Testimonials Page – here is a page that can be viewed as sort of a ‘brag page’ but it will feature actual comments from satisfied customers. The goal here is to show new clients that you are a legitimate business operator and that your service has been used. It is a good place to build your reputation and a good page to refer people to if they are not sure about the quality of service you provide.

Contact Page – this is probably your most important page as it will list how others can connect with you to book your service or to ask more about your service. This is like your internet business card as it should contain your grocery shopping business name, your name, address, phone numbers, e-mail address and any other social media link where you can be reached.

Photos – this is not an actual page for your website but more of a reminder to add photos to the pages you create. You should include photos of your vehicle with all your signage on it as well as photos of you conducting your business. Photos of you delivering packages to customers and even a family photo of yourself and your family and pets gives off a nice, friendly feel to your business image when included on a website.

2 – Website Hosting

Because you very likely will not have a large advertising or marketing budget, you will need to be picky when it comes to choosing a web hosting site for your website. Your best bet is to use one that is a combination of affordable and user friendly. In the internet world, user friendly also means seeking a web host that provides you assistance when putting together your website.

The choices you will encounter will be either free hosting or paid hosting. Aside from cost, there are several differences between the two and they include:

Paid hosting is affordable and include better tools you can use to enhance your website that are not available through free hosting; your grocery shopping business website will be easier to find online with paid hosting as you will be able to use a domain of your choice that you have registered and will own; paid hosting sites include SEO tools that assist search engines in finding your website that are not available at free hosting sites; and paid hosting sites do not populate your website with ads which are used to generate income for the free hosting sites that use them.

3 – My Choices…And Why

I prefer to use WordPress for building websites. It is a user friendly site builder that has expanded to include thousands of free themes and plugins to help you customize your website to exactly how you want it to look. Plus, there is an online forum of WordPress users who can assist you in any way possible at no charge.

For web hosting I like Bluehost. It is easy to use, you can get a free domain name when you sign up, there is a single click WordPress installation, free e-mail accounts and a 24/7 customer service system that you can access by phone, chat or e-mail. If you click here, you will receive a discount on your web hosting. The link to Bluehost I’ve included is an affiliate link which means I will receive a small referral fee. I recommend Bluehost as I have used it for almost ten years without a problem.

4 – How To Build Your Website

Hang on to your hat because it will take you no more than six steps to build your grocery shopping business website. Here we go!

Step 1 – Visit Bluehost (www.bluehost.com) and click “Get Started Now” which will take you to a different page where you can pick your new free domain name or use one you already own. If you are picking one for your business try to do the following: keep it short with two or three words; try to keep the number of characters low without sacrificing the spelling or meaning of the words used; and pick a name that reflects what your business does.

 

Step 2 – After picking your domain name, pick the hosting plan you intend to use. I suggest you go with the basic one simply because it is affordable and includes all you need to get started. If need additional help in figuring out how to set up your website, there are many how-to videos on the Bluehost channel at YouTube.com .

 

 

Step 3 – Install WordPress to build your website. It will be a single click installation at Bluehost. Again, there are many YouTube videos to assist you in learning how to best use WordPress.

 

 

Step 4 – Build your website! Add the pages you decided to use earlier and be sure to include some photos. If you haven’t already done so, use a personalized logo for your business. It will make it look professional and you can get one for as little as $5 thorough Fiverr (www.fiverr.com).

 

Step 5 – Publish your website. Once you build a series of pages for your website, you will be asked to publish them. Once they are published, your website will appear on the internet.

Step 6 – In order to reach customers, new and old, through your website you will need to promote it. The easiest way to do this is to include the web address on your business cards, vehicle signage, letterhead, receipts and any other form of marketing or advertising you have in place.

There you have it! You now know how to build a website for your grocery shopping business for under $100. You may find in time that your business outgrows your website. That’s okay and actually a good problem to have. All you will need to do is expand the website when you need to. Also, be sure to keep it updated should your rates change or something else happens that leaves some information in your website outdated. Another great tool to use to keep people informed about your grocery shopping business is with a blog on your website…but that’s a whole different article!

Facebooktwittergoogle_plusredditpinterestlinkedinmail